How to write a Cornerstone Content and use it for SEO
Mar 4, 2024 3:20:53 GMT -5
Post by kmstfatema on Mar 4, 2024 3:20:53 GMT -5
The translation of the term from English is "cornerstone" and this image is enough to explain the concept behind this SEO positioning strategy particularly appreciated by search engines. what is cornerstone content The first time the term Cornerstone Content was used was way back in 2007 in a post by Brian Clar. Content of this type represents the index for all other content that deals with the same topic: it is a sort of broad and strategic article to which many satellite articles are linked. Let's take the case of a blog that talks about cooking: it's a really broad topic, which SEO people can divide into macro categories. First courses, second courses, side dishes and desserts are an example and for each category it is possible to create a Cornerstone content, which will be linked to all the other posts that deal with the topic in detail.
For example, among the first courses we will have pasta or risotto Germany Telegram Number Data recipes, for the second courses meat and fish and so on. Cornerstone Content is fundamental in defining the structure of the site and blog and collects the best contents on a single page, the ones you want the reader to read while browsing. My advice is to make the Cornerstone Content accessible from multiple parts of the website and also include it in the navigation menu. What features does Cornerstone content have? requirements for writing cornerstone content Since it is not the classic type of content, the cornerstone must have some particular characteristics , which we will now analyze in detail. Length Cornerstones are longer than other blog posts. Generally the ideal length of those that appear on the first page of Google is around 1,900 words , but the average ranges from 2,000 to 10,000 words. Keywords Before creating the content, the keywords for which to position it must be carefully studied, including those capable of reaching a niche or those that have the highest traffic potential.
Keyword Research is easier With Keyword Magic tool from SEMrush Enter the keyword Try it! → ADS illustration It will be useful for you to read this in-depth study: Competitor gaps: find the gaps and exploit them to your advantage . Updates and freshness of content The cornerstone article must always be updated over time and not present obsolete content. Internal links La caratteristica che porta al successo questo contenuto è la presenza di link interni, dato che la link building è uno dei principali fattori SEO. Tutti i post sul tema dovrebbero essere linkati al cornerstone di riferimento. Non commettere questi errori di Link building interna (studio SEMrush). Quali vantaggi offre un Cornerstone content per la SEO? Why create a cornerstone content Gli algoritmi di Google lavorano per fornire il migliore risultato possibile su un argomento e per questo il motore di ricerca cerca contenuti scritti da veri esperti. Creare Cornerstone content ti permetterà di diventare un’autorità in un determinato settore e posizionare il tuo sito web come fonte autorevole.
For example, among the first courses we will have pasta or risotto Germany Telegram Number Data recipes, for the second courses meat and fish and so on. Cornerstone Content is fundamental in defining the structure of the site and blog and collects the best contents on a single page, the ones you want the reader to read while browsing. My advice is to make the Cornerstone Content accessible from multiple parts of the website and also include it in the navigation menu. What features does Cornerstone content have? requirements for writing cornerstone content Since it is not the classic type of content, the cornerstone must have some particular characteristics , which we will now analyze in detail. Length Cornerstones are longer than other blog posts. Generally the ideal length of those that appear on the first page of Google is around 1,900 words , but the average ranges from 2,000 to 10,000 words. Keywords Before creating the content, the keywords for which to position it must be carefully studied, including those capable of reaching a niche or those that have the highest traffic potential.
Keyword Research is easier With Keyword Magic tool from SEMrush Enter the keyword Try it! → ADS illustration It will be useful for you to read this in-depth study: Competitor gaps: find the gaps and exploit them to your advantage . Updates and freshness of content The cornerstone article must always be updated over time and not present obsolete content. Internal links La caratteristica che porta al successo questo contenuto è la presenza di link interni, dato che la link building è uno dei principali fattori SEO. Tutti i post sul tema dovrebbero essere linkati al cornerstone di riferimento. Non commettere questi errori di Link building interna (studio SEMrush). Quali vantaggi offre un Cornerstone content per la SEO? Why create a cornerstone content Gli algoritmi di Google lavorano per fornire il migliore risultato possibile su un argomento e per questo il motore di ricerca cerca contenuti scritti da veri esperti. Creare Cornerstone content ti permetterà di diventare un’autorità in un determinato settore e posizionare il tuo sito web come fonte autorevole.